Think. Create. Repeat.

Step 1:  Share knowledge.

First, we spend valuable time sharing ideas and experiences. We learn everything we can about our customers and let them know what we can do to help them succeed. As a team, we determine what's most valuable and how we'll make that happen.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

- Bill Gates, Former Chairman at Microsoft
The skills you need to succeed"

Step 2:  Build it.

Everyone on the team understands the goal and we work together to reach it. Well... It's more like play than work, so let's suffice to say we design and produce working, tested and documented software and then we ship it.

We limit our process to just one or two weeks and we call it a sprint. We've found shorter sprints generate team momentum and best of all, user engagement.

Step 3:  Do it again.

After a few sprints, we're able to determine our team's velocity or rate of progress. Knowing our team velocity is helpful in estimating total cost or time to completion. It's also especially helpful when planning things like product marketing, investment funding and more.

Consistently providing our customers and their users with something new and valuable allows the team to gather feedback, which leads every project to success.